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International Journal of
Commerce and Management Research
ARCHIVES
VOL. 5, ISSUE 5 (2019)
Customer satisfaction and trust of private bank ATM’s in Rural Areas
Authors
Dr. V Vetrivel, Dr. K Malarvizhi, Dr. D Kesavan
Abstract
In the dynamic environment, consumers are used to seeing ATMs in convenience stores, petrol stations and local public streets. These ATMs are important because they play a vital role in providing their communities with easy access to cash, without having to travel miles. Save the time and money. This paper investigated that customer satisfaction and trust in the private bank ATM’s in rural areas. Structured questionnaire was framed for this study and collected data from those who are all used ATM’s centre in rural areas of Villupuram District. Totally 300 respondents were approached for this study, finally 245 samples selected as a sample size. Descriptive and ANOVA are used to analyse the data’s to know the variance of opinions among the respondent based on various age group. It is found that customer opinion towards customer satisfaction and trust are significantly varied based on the age groups.
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Pages:97-99
How to cite this article:
Dr. V Vetrivel, Dr. K Malarvizhi, Dr. D Kesavan "Customer satisfaction and trust of private bank ATM’s in Rural Areas". International Journal of Commerce and Management Research, Vol 5, Issue 5, 2019, Pages 97-99
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