The paper is an empirical study on the influence of differential pricing offered by food delivery apps on purchase decision of customers with reference to Bangalore.” A brief description about the key factors of the project has been discussed i.e., the factors that affect the purchase decision making of customers of food delivery applications and the customer awareness of differential pricing. The design of the study is described in detail along with the plan of analysis and the different statistical tools are mentioned which have been used to test the hypothesis. The analysis of data has been done to explain the various objectives and to satisfy the hypothesis considered for the study. The various factors were assessed that affect the buying intentions of customers Chi square test was employed to find the results. From the analysis it was clear that there is a significant association betweendifferential pricing and purchasing decision.