The aim of the study was to investigate influence of deliberate mode of strategic management on performance (sales) of SMEs in Machakos Town, Machakos County. Descriptive research design was used to ensure a complete description of the situation of SMEs performance in Machakos town. The target population was 16,399 licensed SMEs in Machakos Town. Using stratified random sampling method, A sample of 390 respondents was selected from the target population. This SMEs where grouped into eight categories. Data was collected using questionnaires design to obtain accurate information from respondents. The data collected was analyzed using both qualitative and quantitative techniques. Under descriptive statistics, frequencies and percentages were used where applicable. Due to non-normality and non-homogeneity of the dependent variable, a non-parametric test (Mann-Whitney U test) was prefered instead of a parametric test (t-test).Under this test, the data was categorized into low users of each strategy and high users of each strategy. and the findings presented using tables, figures, pie charts and graphs.. The test results indicated that there is sufficient evidence to show that SMEs which applies higher numbers of deliberate strategy practices tend to have higher performance ranking. Thus we conclude that deliberate strategy practices positively influence performance of SMEs in Machakos Town. From the research that was carried out, the study recommends the need to have owners/managers of the small and medium enterprises undertake basic business and management skills training. Training the senior managers will have an opportunity to learn strategic issue management skills which will be valuable in their daily operations.