Marketing of products and or services which are considered to be safe for the environment is Green Marketing. Products manufactured by the company will be environment friendly, hence it can also be termed as Eco-Friendly or Ecological marketing. It is a social and environmental concerns the companies has to incorporate in their business operations, So that the products after the usage or after disposing will not harm the environment. Companies who consider Green marketing will make changes in production, processing and distribution of Products/Services. At last the products manufactured will be free from toxic, it is bio-degradable, not requires excessive packaging and the products can be re-used, just not throwing it as a waste. According to Nielsen Global Survey, consumers from different countries are ready to accept Go-Green policy, also to pay more for Green Products. To manufacture Green Products, companies has to take initiative, right from the scratch i.e- Design, Positioning, Pricing, Logistics and Disposal. We could find reduced carbon in the atmosphere, reduced water pollution, recyclable product, renewable material, ecofriendly packaging, and reduction in use of plastic. World Bank, UNO, SAARC, WHO and such organizations are struggling hard to stop deterioration of ecological environment. Companies like Infosys, WIPRO, Maruti have published in their article that they have reduced cost and increased profit having green marketing in their system. We could now find many Green products such as eco furniture, eco fan, LED bulb, footwear, clothing, coffee cups, drinking bottles, waste bag, floor mat, tooth brush which are not harmful to the environment. 5^th June is declared as the World Environment Day, 22^nd April as Earth Day which is actually creating awareness among the general public. We can also find ecological balance as people now insist for herbal products, reducing the use of plastic, use of bio fertilizers, following the norms for pollution control.