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International Journal of
Commerce and Management Research
ARCHIVES
VOL. 5, ISSUE 5 (2019)
A study on customer satisfaction towards private sector banks in Coimbatore city
Authors
Kaleeswari S, Sangeetha M
Abstract
Now a day’s banking is consider as good financial servicing industry and also responsible for development in economic level of countries economy. In Coimbatore city private sector banks are rendering financial services to the public. The policy of private sector banks are different to leads the variation of customer satisfaction level. The research tries to measure the satisfaction level of customer in private sector banks in Coimbatore city. The research is based on primary information obtain from the customers of private sector banks. Over all the customer of these banks are satisfied by tangibles and behavioral factors of the banks and its employees due to their policies and satisfaction of some tangible and inefficiency of the employees. This study analysis the small step to understand the multi dimensional construct and service quality and also its implication in today’s competitive world.
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Pages:191-194
How to cite this article:
Kaleeswari S, Sangeetha M "A study on customer satisfaction towards private sector banks in Coimbatore city". International Journal of Commerce and Management Research, Vol 5, Issue 5, 2019, Pages 191-194
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