To study identify the customer’s preference and satisfaction towards Himalaya products and to investigate the influence of product dimension on customer satisfaction and customer loyalty as well as to understand the Himalaya effect of the product. Himalaya products are part of the knowledge of indigenous cultures and marginal societies across the globe which has stood the test of time. The study has attempted on the preference of the consumer of Himalaya product to increase the awareness about the different product in an quality of their competitors. The Study is to know the consumer perception of the Himalaya products.