Now days the preferences and awareness for the organic product has been growing around the globe. People ignore inorganic food products due to high conscious about the health. The organic food products are gaining more preferences and acceptances over inorganic food products. Inorganic food has harmful effects due to high use of chemicals in farming, so the consumer taste and preferences have been shifted towards organic food products, which in turns lead to the growth of organic products market. The study attempted the consumer’s perception and satisfaction towards the organic products with special reference with Coimbatore district. In addition, the study analyzes the consumer decision making of purchasing organic products. The study found out that the purchase of organic products by the consumer was considered to be safe. It is evident from the study even though the prices are quite high, people tend to buy organic products.