India is one of the profligate developing markets and this progression has become a catalyst for the market. Formerly rations were obtained from local provisions, however, at present the situation is absolutely contradictory. Consumers have begun to purchase their essential products through online markets. This has impacted the local market on a great extent. This work is concentrated on understanding the view of customers from Gujarat and their preference between electronic markets and traditional markets. This study puts an emphasis on the preference of consumers for obtaining their preferred merchandises from either electronic or traditional markets. Further, it also tries to find out the various elements that impact the regularity of using internet for purchasing.