Retail banking is an emerging sector in Indian Banking Industry. It covers segments like current account, saving account, housing loan, auto loan, personal loan, education loan, consumer durable loan, credit card and debit card. There are various drivers of retail banking in India which contributes in the growth of retail banking sector. The main purpose of the present study was to study the perception of customer towards retail loan products of state bank of India branches of Bhopal region. By using random sampling a survey of 180 Investors of Bhopal was carried out using a structured questionnaire to study consumer preference. Analysis was carried out using tables & percentage. This paper is intent to study on Customer’s Preference on Retail loan products.