Purpose: The main purpose of the study is to explore the research question ‘What are the elements of building a career in performing arts?’ The aim of this is to assist people who aim to pursue their career in the entertainment industry as a performer. Design/methodology/approach: The research has used qualitative approach to conduct the research. Furthermore, it has used University of Roehampton’s Dance Department as a case study. Henceforth, lecturers and employability advisor were interviewed and surveyed dance students of the Dance Department at the University of Roehampton to obtain primary data. Findings: Research suggests that awareness of opportunities and threats, professional networking, higher education, persistence, talent and commitment are vital elements for career development in the entertainment industry as a performer. Practical Implications: Based on this research I have been able to develop a number of implications that can assist individuals with regard to career development in the entertainment industry as a performer. Originality/value: The research extends the literature on career development by explaining how career development techniques can be adopted and implicated by career seeking individuals.