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VOL. 7, ISSUE 2 (2021)
Marketing strategies of the FMCG companies in India: A comparative analysis of patanjali ayurved ltd. & Himalaya herbals
Authors
Anurag Sharma, Pawan Kumar Adewa
Abstract
The marketing strategies of the firms can be compared on several basis. Digital marketing, pay per click, social media marketing, email marketing are some common marketing strategies of marketing in modern business world. The more advancements that are happening in information technology is making the marketing strategies more oriented towards online marketing. The technology efficient world will lead to more technology enabled marketing. In present study researcher has done marketing mix comparison of selected firms. Different aspects of marketing have been studied to compare the marketing strategies adopted by firms. With the help of a questionnaire researcher has collected opinion of 100 consumers for two FMCG companies i.e., Himalaya Global Holdings Ltd.and Patanjali Ayurved Ltd. With the help of SPSS researcher has calculated t-value as 2.72. Researcher has found there is significant difference in marketing strategies of companies.
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Pages:41-45
How to cite this article:
Anurag Sharma, Pawan Kumar Adewa "Marketing strategies of the FMCG companies in India:<em> </em>A comparative analysis of patanjali ayurved ltd. & Himalaya herbals ". International Journal of Commerce and Management Research, Vol 7, Issue 2, 2021, Pages 41-45
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