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VOL. 7, ISSUE 2 (2021)
Instagram marketing: Assessment of investment returns
Authors
Dr. Mona Kansal
Abstract
Instagram is the fastest growing platform on the social media ecosystem. With more than 1 billion users and more than 50% scrolling their feeds every day, it becomes important for the brands to have an Instagram presence, otherwise they will miss thousands of interactions daily with potential customers. The present study investigates the various dimensions of Instagram marketing which can be utilized by the brands to reach, engage, create brand awareness, develop brand loyalty and drive their audience towards sales. As data authenticates the decisions of marketing, the measurement of right metrics becomes very important in Instagram marketing. The study also explores the various metrics to be tracked, measured and analyzed as a huge amount of investment is made in Instagram marketing.
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Pages:53-57
How to cite this article:
Dr. Mona Kansal "Instagram marketing: Assessment of investment returns ". International Journal of Commerce and Management Research, Vol 7, Issue 2, 2021, Pages 53-57
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