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VOL. 7, ISSUE 3 (2021)
A study on the digitization drive among MSMEs of India during Covid 19 pandemic and the challenges addressed
Authors
Anil Kumar Kottani
Abstract
The entire world has witnessed a big blow in terms of the way human beings have lived till now due to the unprecedented times arising out of outbreak of COVID 19 pandemic leading to economic slowdown in many countries including India. One of the major hits due to this economic slowdown in India is MSME sector which is adversely impacted due to ongoing pandemic. In the process the digitization drive among the MSME owners during continuous lock-downs and spread of pandemic has taken a complete turnaround in its obligatory and effective implementation by various MSMEs during this time to sustain their businesses according to the need of the hour. Many MSMEs who were doing business traditionally have completely changed their view about digitization and its importance in these tough times of new normal way of doing business. The outbreak of pandemic is a turning point for MSMEs towards digital transformation in India. At the same time the study also discusses on the challenges faced by MSMEs due to COVID 19 pandemic in terms of their financial sustainability, new way of doing business, the way forward for MSMEs to migrate from traditional way of doing business to digitization and other multiple challenges the MSME sector in India has to address in these tough times.
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Pages:30-32
How to cite this article:
Anil Kumar Kottani "A study on the digitization drive among MSMEs of India during Covid 19 pandemic and the challenges addressed ". International Journal of Commerce and Management Research, Vol 7, Issue 3, 2021, Pages 30-32
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