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VOL. 7, ISSUE 3 (2021)
A case study of consumers knowledge on adithya birla sun life insurance company
Authors
E Jagan Nayak, Vimal Sukumar
Abstract
In Indian context, post independence there is low or rare focus is there on insurance among the general public. After the economic reforms (1991) Indian insurance sector noticed a remarkable boom which highly influencing the growth of economy of the nation. Insurance mainly aimed to guard the economic value of the assets. The growth of insurance market attracted many national and international private insurance companies which developed a healthy competition over the industry. The study reveals that there are certain factors in the view of the consumer perception which clearly defines, the knowledge of the consumer is at most important in building a good market for the products of insurance companies. This study also reveals the comparative analysis of select life insurance companies by examining the knowledge of the consumers towards the select insurance companies.
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Pages:58-61
How to cite this article:
E Jagan Nayak, Vimal Sukumar "A case study of consumers knowledge on adithya birla sun life insurance company ". International Journal of Commerce and Management Research, Vol 7, Issue 3, 2021, Pages 58-61
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