International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 7, Issue 4 (2021)

The emerging landscape of E- Commerce in India


Janmayjay Kumar Singh

E– Commerce now has a dominant place in Indian business transactions. With spurt and sudden growth of 4G technology in India, there has been a sudden rise of e commerce transactions in India. The situation of Covid-19 & stringent lockdowns have also played a very significant role in rapid expansion of e commerce transactions in India. E commerce business houses have become an imminent threat to existing or traditional brick and mortar business units. The cut throat competition by way of significant discounts, rebates offered by e commerce businesses have eaten out the profits and the revenue of the traditional ways of businesses. The present paper analyses the present status of e commerce in India, the challenges being faced by these business units and way forward to overcome these challenges.
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How to cite this article:
Janmayjay Kumar Singh. The emerging landscape of E- Commerce in India. International Journal of Commerce and Management Research, Volume 7, Issue 4, 2021, Pages 43-46
International Journal of Commerce and Management Research International Journal of Commerce and Management Research