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VOL. 8, ISSUE 1 (2022)
Customers satisfaction on digital marketing in rural areas - A case study of Ranga Reddy district of Telangana
Authors
V Shireesha
Abstract
The digital marketing platform brought tremendous changes in business
both from customers and business point of view where business carries in
virtual mode. The usage of digital marketing is relied on the technical and
business knowledge possessed by the customers. This is particularly significant
I rural areas where literacy rate is low. However, pandemic period create
demand for online marketing more than earlier in rural areas also. Therefore,
present study emphasized on the on customer satisfaction in rural areas with
reference to Ranga Reddy district of Telangana during post covid-period. The
study adopted descriptive statistics, reliability test and ANOVA score. The
mean values of all questions are in between 3-4 answer which indicates opinion
on agree to the all statements. However the standard deviation is less than
standard level which indicates insignificant variation among the total sample
customers of 120 members of Ranga Reddy district. The sample customers are
selected through simple random technique.
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Pages:93-97
How to cite this article:
V Shireesha "Customers satisfaction on digital marketing in rural areas - A case study of Ranga Reddy district of Telangana". International Journal of Commerce and Management Research, Vol 8, Issue 1, 2022, Pages 93-97
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