International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 8, Issue 1 (2022)

Marketing practices of fishery sector in Himachal Pradesh: An overview


B S Jaswal

The study of Marketing Practices of fishery sector in the state such as price fixation system, satisfaction level over the terms and conditions of marketing agencies and marketing distribution mechanism of reservoir fishery in Himachal Pradesh was conducted in three districts of the state. It is found that there is a lack of solidarity among fishermen’s regarding authorized agencies involved in price fixation. The preponderance of the fishermen’s is satisfied with methods adopted by the department for price fixation of fish, while 20.2 percent are un-satisfied with this system. Another aspect of the study reveals the fact that a large proportion of fishermen have satisfied with the prevailing terms and conditions of marketing agencies in the state.
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How to cite this article:
B S Jaswal. Marketing practices of fishery sector in Himachal Pradesh: An overview. International Journal of Commerce and Management Research, Volume 8, Issue 1, 2022, Pages 43-47
International Journal of Commerce and Management Research International Journal of Commerce and Management Research