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International Journal of
Commerce and Management Research
ARCHIVES
VOL. 8, ISSUE 4 (2022)
A study on awareness of Pradhan Mantri Jan Dhan Yojna: With special reference to mandi district of Himachal Pradesh
Authors
Sunil Kumar, Sunil Kumar
Abstract
India's economy is one of the fastest flourishing economy in the world, but despite of that this economic growth is skewed, as all section of the society has not benefited from this growth process. The evidence can be a large number of people are below the poverty line, increased rate of unemployment, illiteracy in rural areas, widespread unorganised leading system and lack of proper access to financial services with banks focusing on only profitable avenues etc. Even after five decades of bank nationalisation a considerable portion of the country's population, as well as the majority of rural areas remain enslaved, resulting in financial insecurity. The present study tried to evaluate the awareness levels of respondent regarding Pradhan Mantri Jan Dhan Yojna, and effectiveness of using the account of PMJDY by the people in rural areas. For this purpose Sunder Nagar and Mandi Sadar block of Mandi district of Himachal Pradesh has been selected for the study. Data has been collected through primary source by designing well-structured questionnaire, and analysed with the help of mathematical and statistical tools. The present study discovered that the primary cause for the low level of awareness about PMJDY is a misunderstanding of the critical role of banking services in financial well-being. Thus, for the financial inclusion plan to succeed, the government must seek to educate rural customers about the value of various banking services in improving their financial health.
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Pages:27-37
How to cite this article:
Sunil Kumar, Sunil Kumar "A study on awareness of Pradhan Mantri Jan Dhan Yojna: With special reference to mandi district of Himachal Pradesh". International Journal of Commerce and Management Research, Vol 8, Issue 4, 2022, Pages 27-37
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