E-market has become popular in the recent times particularly due to the initiatives taken by the Government towards green sources and the precarious situation of pandemic which compelled the humanity to maintain social distances and to opt for the modes of meeting out subsistence needs which have minimal human direct contacts. E-marketing has however influenced by the age and other considerations where it has been assumed that the elderly aged persons and some other variables emerged as the hurdles in frequent adoption of the initiative. At this juncture, youth has been considered as the most vulnerable strata which has gone for opting the E-marketing. College and university students have diversified kinds of marketing demands and the study is endowed to examine the factors motivating youth for e-marketing and the products they prefer through e-marketing.