Online ticket booking changes world markets to virtual markets. Ticket booking has empowered the passenger they are informed they have wider choices and all these just a click away. In the present research primary data were collected by structured questionnaire from 100 customers using in Madurai district to identify the factors influence the customer preference towards online ticket booking and study the satisfaction level of customers towards online ticket booking The collected data was analysed using simple percentage analyzes and Chi-Square test. The finding the study reveals that in bus services is a primary factor influence customers satisfaction through online reservation.