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VOL. 8, ISSUE 6 (2022)
A study on the impact of television advertisement on children food products in Coimbatore district
Authors
T Kanthasamy, K Sasikala
Abstract
Exposure to television advertisements of impact of children's food product, choices and request for these products Advertisements are heavily promoted during children's viewing time and keep updating the kids of the new products arriving in the market. It was found that the majority of children are influenced by TV Advertising may influence consumers in many different ways, but the primary goal of advertising is to increase the probability that consumers exposed to an advertisement will behave or believe as the advertiser wishes.
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Pages:70-72
How to cite this article:
T Kanthasamy, K Sasikala "A study on the impact of television advertisement on children food products in Coimbatore district". International Journal of Commerce and Management Research, Vol 8, Issue 6, 2022, Pages 70-72
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