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VOL. 8, ISSUE 6 (2022)
The role and impact of regression analysis in marketing management: Leveraging analytics for strategic insights
Authors
Alok Agrawal
Abstract
In contemporary business landscapes, the utilization of analytics,
particularly regression analysis, has become instrumental in guiding marketing
strategies. This research paper aims to explore the significance and
application of regression analysis in marketing management. It delves into the fundamental
concepts of regression analysis, its various types, methodologies, and its pivotal
role in extracting actionable insights for effective decision-making in marketing
campaigns. By analyzing real- world cases and studies, this paper elucidates
how regression analysis empowers marketers to predict consumer behavior, optimize
pricing strategies, forecast sales, and enhance overall marketing
effectiveness. The paper concludes by emphasizing the criticality of leveraging
regression analysis as a powerful tool for driving marketing strategies in
today's data-driven business environment.
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Pages:99-105
How to cite this article:
Alok Agrawal "The role and impact of regression analysis in marketing management: Leveraging analytics for strategic insights". International Journal of Commerce and Management Research, Vol 8, Issue 6, 2022, Pages 99-105
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