Mutual fund is one of the fastest growing industries in India. Since, the risk is lower than with other investment options, mutual funds are more dependable for investors. The major goal of this study is to identify the sorts of mutual fund schemes that retail investors prefer to invest in, as well as their key reasons for investing in mutual fund schemes. There were 90 mutual fund investors from the cities of Meerut and Muzaffarnagar were selected as a sample for the study and 45 responders from each city. The primary data were collected from 90 mutual fund investors through questionnaire, the secondary data were gathered from journals, magazines, books and newspapers. The data have been analyzed using different statistical methods including frequency, mean and Chi Square test. Based on data analysis, it is possible to draw the conclusion that investors choose mutual fund schemes for their high rates of return, security and tax advantages as well as they choose growing and balanced plans to accomplish goals. This paper's original contribution is a thorough explanation of how retail investors choose mutual funds. It also examines how investors behaved toward mutual funds. It claimed that social media and advertising have increased public awareness of mutual funds. In contrast to other investing sectors, this research indicated that mutual funds were invested in more frequently.