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VOL. 9, ISSUE 1 (2023)
A study on role of commercial banks in promoting rural entrepreneurship– An entrepreneur perspective
Authors
Venugopal Reddy Ch, K Raji Reddy
Abstract
Current trend of Indian economy is favorable towards the development of entrepreneurship in both rural and urban, especially government focused on generating rural employment and economic development through entrepreneurial development programs. In this context government has been initiating number of programs and policies like make in India, startup India, standup India etc. The present study aimed to measure the entrepreneurs’ perception towards the role of commercial banks in promoting rural entrepreneurship. 60 entrepreneurs from Nalgonda district are taken as a sample for the study. It is descriptive study in nature. It is based on secondary and primary data sources. 60 rural entrepreneurs were examined with structured questionnaire; it consists of likert 5-point rating metric. The convenience non-random sampling technique was adopted to collect responses. Descriptive statistics and one sample t-test techniques were applied to analyze the data. Many of financial instruments of commercial banks are not doing well, entrepreneurs could not be getting it properly and also application process & sanction mechanism are found difficult to them. Therefore commercial banks have to take up an aggressive awareness programs on financial instruments and banking processes. Finally what it concludes is entrepreneur perception, accessibility, process difficult is moderate, banks have to improve it and also various financial services provided by commercial banks are below average in their performance, it has to be improve.
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Pages:37-42
How to cite this article:
Venugopal Reddy Ch, K Raji Reddy "A study on role of commercial banks in promoting rural entrepreneurship– An entrepreneur perspective". International Journal of Commerce and Management Research, Vol 9, Issue 1, 2023, Pages 37-42
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