Over the years, India is
facing very serious environmental problems which are responsible for much
malevolence in the society. The exponential growing market of automobiles and
vehicles are becoming a major concern for the government to protect the environment
from its harmful emissions. Thus, electrical vehicles have an answer of these
problems up to the larger extent with a strong promising market potential. Therefore,
it has become imperative to undertake some empirical study to investigate the
factors affecting Indian Consumers’ willingness to purchase electric vehicles
over traditional fuel base vehicles and the scope and opportunities lie ahead
in the Indian Market.
A strong paradigm shift
in the automobile industry is taking place at a rapid pace. Consumers of cars
and other vehicles are becoming more and more educated, conscious, and
susceptible towards the depleting petroleum resources and deteriorating
environment due to excessive usages of petroleum base vehicles.
The Electrical Vehicles
are the next generation future vehicles and the answer of the issues. Since
electrical vehicles are more efficient and less responsible for greenhouse
gases and other harmful emissions hence future belongs to these cars not only
in India but overseas as well. This research paper will encapsulate
predominantly some salient features of consumers’ perceptions such as driving
range of electric vehicles, charging of the battery infrastructure, cost of the
electric vehicles, government polices to promote the market and incentives to
the customers, perception of the society etc.
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