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International Journal of
Commerce and Management Research
ARCHIVES
VOL. 9, ISSUE 3 (2023)
An empirical study of Indian consumer’s preferences and buying behaviour of e-vehicles & pragmatic shift in the perception of new generation
Authors
Ajeet Verma
Abstract

Over the years, India is facing very serious environmental problems which are responsible for much malevolence in the society. The exponential growing market of automobiles and vehicles are becoming a major concern for the government to protect the environment from its harmful emissions. Thus, electrical vehicles have an answer of these problems up to the larger extent with a strong promising market potential. Therefore, it has become imperative to undertake some empirical study to investigate the factors affecting Indian Consumers’ willingness to purchase electric vehicles over traditional fuel base vehicles and the scope and opportunities lie ahead in the Indian Market.

A strong paradigm shift in the automobile industry is taking place at a rapid pace. Consumers of cars and other vehicles are becoming more and more educated, conscious, and susceptible towards the depleting petroleum resources and deteriorating environment due to excessive usages of petroleum base vehicles.

The Electrical Vehicles are the next generation future vehicles and the answer of the issues. Since electrical vehicles are more efficient and less responsible for greenhouse gases and other harmful emissions hence future belongs to these cars not only in India but overseas as well. This research paper will encapsulate predominantly some salient features of consumers’ perceptions such as driving range of electric vehicles, charging of the battery infrastructure, cost of the electric vehicles, government polices to promote the market and incentives to the customers, perception of the society etc.

This study will be both qualitative and quantitative one which will be supported with proper structured questionnaire. In order to prove the hypothesis some statistical tools are applied along with regression analysis to test the determining factors. This research endeavors to suggest electric vehicles adoption willingness of Indian consumers and advice to the government and concerned industry expertsas to how to encourage Indian buyers to buy electric vehicles to save the environment and to protect mother earth and society.
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Pages:55-57
How to cite this article:
Ajeet Verma "An empirical study of Indian consumer’s preferences and buying behaviour of e-vehicles & pragmatic shift in the perception of new generation". International Journal of Commerce and Management Research, Vol 9, Issue 3, 2023, Pages 55-57
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