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VOL. 9, ISSUE 3 (2023)
A study on customer awareness level of digital marketing with special reference to Coimbatore city
Authors
R Arathi, K Sasikala
Abstract
Digital marketing means promoting the products
and services or brands through one or more forms of electronic media. This is to
increase more number of customers to the website. The advertisements are made
before during and after playing the videos to promote the products or services
to the targeted customers. In the efficiency and profitability to business and
it’s preferred strategy to reach a targeted customers easily in a cost
effective and measurable way. The use of email online advertising social media
blogs and other online channels as a part of an overall marketing strategy that
enables an organization to create communication and deliver unique and
compelling value in order to retain and engage current customer’s as well as
acquire new ones. It givs access to numerous tools that can track and analyse
the campaign performance. They have endless customization through every stage
of your campaign from start to finish and after ward. It focuses shifted to
search engines like Netscape which allowed businesses to tag and keyword stuff
to get themselves noticed.
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Pages:11-13
How to cite this article:
R Arathi, K Sasikala "A study on customer awareness level of digital marketing with special reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 9, Issue 3, 2023, Pages 11-13
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