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VOL. 9, ISSUE 3 (2023)
A stochastic review of the impact of artificial intelligence, Machine learning and artificial neural networks in marketing
Authors
Nektarios S Makrydakis, Dimitris Spiliotopoulos
Abstract
Artificial Intelligence (AI) and Machine Learning (ML) and artificial
neural networks have significantly affect marketing sector, allowing for more
efficient and effective marketing strategies. This paper define the above terms
and review various applications in marketing, including customer experience and
segmentation, optimization of advertising campaigns, personalized promotion,
search engine optimization, predictive analytics, social media optimization,
conversion rate optimization, image recognition, return on investment, cost
saving and accuracy, lead scoring, dynamic pricing and data analysis accuracy. Αlso review through a stochastic approach the challenges of implementing
these technologies in marketing.
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Pages:49-54
How to cite this article:
Nektarios S Makrydakis, Dimitris Spiliotopoulos "A stochastic review of the impact of artificial intelligence, Machine learning and artificial neural networks in marketing". International Journal of Commerce and Management Research, Vol 9, Issue 3, 2023, Pages 49-54
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