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VOL. 9, ISSUE 3 (2023)
Marketing strategies for developing tourism sector in Bihar: New initiatives, new hopes
Authors
Kumar Arastu, Dr. Indra Deo Prasad
Abstract
The tourism sector has enormous potential to
lead the socio-economic transformation of Bihar. The State Government has taken
several measures towards all round development of the sector. The knowledge of
factors necessitating the alignment of tourism with marketing is desired. It
has been well recognised that it is the high end tourists which should be
focused and all out efforts are required to bring high-end tourists in more numbers.
Therefore, the high-end tourists, both domestic and foreign, should be targeted
and marketing strategies should be adopted accordingly.
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Pages:88-92
How to cite this article:
Kumar Arastu, Dr. Indra Deo Prasad "Marketing strategies for developing tourism sector in Bihar: New initiatives, new hopes". International Journal of Commerce and Management Research, Vol 9, Issue 3, 2023, Pages 88-92
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