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VOL. 9, ISSUE 3 (2023)
Effect of branch expansion policy and ATMs installation policy on profitability: a case study on axis bank
Authors
Dr. Debajyoti Das Gupta
Abstract
We live in the era of competition where
survival becomes the key issue. Every policy has an impact on survival. Branch
Expansion is indeed required not only from commercial point of view but also
from social view point in order to diminish the non-banking area in India.
Convenient banking is the order of present-day banking all over the world.
Branch Expansion is needed but feasibility must not be ignored. Similarly, ATMs
are a good tool to satisfy consumers but it is important to have a positive
effect on profitability of the bank. In this backdrop this paper aims to assess
the effect of branch expansion policy and ATMs installation policy on
profitability of Axis bank.
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Pages:79-81
How to cite this article:
Dr. Debajyoti Das Gupta "Effect of branch expansion policy and ATMs installation policy on profitability: a case study on axis bank". International Journal of Commerce and Management Research, Vol 9, Issue 3, 2023, Pages 79-81
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