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VOL. 9, ISSUE 3 (2023)
Awareness about institutional support to atmanirbhar handicrafts sector – A study of bidriware industry
Authors
Dr. N Maruti Rao
Abstract
The Bidriware Industry of Bidar city of Karnataka, India, is known for
its perfection of craftsmanship, and excellence of design. The Bidriware
Industry is playing pivotal role in economy of Bidar city. The Bidriware
Industry has provided employment to poor and weaker section of society, while
preserving cultural heritage of India. Bidriware was awarded the GI tag status
in the year 2006. Atmanirbhar Bharat Abhiyan is an extension Swadeshi
Movement. There are 5 pillars of Atmanirbhar Bharat among them Infrastructure,
Technology and Demand plays a vital role in development of Handicrafts sector
and making it Atmanirbhar. The Atmanirbhar Bharat Abhiyan aims to;i) Strengthen
the local manufacturers, ii) Improve the standard of living, iii) Revive every
sphere of the economy with a rise in fiscal stimulus. A pilot study was
conducted to understand the impact of GI Tag and Atmanirbhar Bharat Abhiyan on
Bidriware Industry. The study reveals that GI Tag and Atmanirbhar Bharat
Abhiyan have not changed the prospects of Bidriware Industry. In the backdrop of this the present study was undertaken by researcher.
The study aims to investigate the awareness level about Institutional and
non-institutional support and programmes among Bidriware Craftsmen. The study was conducted in Bidar city. Primary data was collected through
questionnaire. The result of the study reveals that the
majority of Bidriware Craftsmen were unaware about Institutional
and non-institutional support and programmes available to
Bidriware Industry. The success of Bidriware Industry depends on overall development
of Bidriware Industry through institutional support and creating awareness
about institutional support and institutional programmes/schemes. The study is expected to help Govt. of India and Govt. of Karnataka in
framing suitable policy/programmes for promotion of Bidriware Industry. The
outcome of the study is also expected to help the online marketers to develop
strategies to reach out to Bidriware Craftsmen as well as developing marketing
strategies.
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Pages:82-87
How to cite this article:
Dr. N Maruti Rao "Awareness about institutional support to atmanirbhar handicrafts sector – A study of bidriware industry". International Journal of Commerce and Management Research, Vol 9, Issue 3, 2023, Pages 82-87
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