ARCHIVES
VOL. 9, ISSUE 4 (2023)
Striving for excellence: Mobile banking trends and challenges
Authors
Usman Ghani, Shreyanshu Singh, Pratibha Yadav
Abstract
This research paper explores the growing trend
of mobile banking and its impact on the financial industry. It highlights the
convenience and accessibility that mobile banking offers to users, while also
acknowledging the challenges that need to be addressed. The paper argues that
by addressing these challenges, financial institutions can develop a
sophisticated mobile banking application that meets customer expectations and
strengthens their position in the market. Additionally, the paper suggests that
as mobile technology continues to advance, mobile banking is set to remain a
dominant force in the financial industry, providing value-added services to a
broader customer base. Overall, this research paper emphasizes the importance
of embracing mobile banking as a strategic move for financial institutions. It
highlights the potential for increased customer satisfaction and loyalty that
can be achieved through the development of a robust mobile banking app.
Furthermore, the paper emphasizes the need for financial institutions to
constantly adapt and innovate their mobile banking services to stay ahead of
the competition and cater to the ever-changing demands of tech-savvy customers.
By doing so, financial institutions can not only secure their position in the
market but also tap into new customer segments and drive growth.
Download
Pages:83-85
How to cite this article:
Usman Ghani, Shreyanshu Singh, Pratibha Yadav "Striving for excellence: Mobile banking trends and challenges". International Journal of Commerce and Management Research, Vol 9, Issue 4, 2023, Pages 83-85
Download Author Certificate
Please enter the email address corresponding to this article submission to download your certificate.