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VOL. 9, ISSUE 6 (2023)
A study of customer perception on mutual funds with special reference to Coimbatore city
Authors
M Lavanya, R Murugalakshmi
Abstract
The Unit Trust of India (UTI) introduced the first mutual fund, the
Unit Scheme (US 64), in 1964 to channel household savings towards corporate
sector investments. However, challenges in the late 1990s led to the rise of
mutual funds as an essential segment of the Indian financial market. This paper
analyzes the crisis faced by UTI, evaluates its performance in savings
mobilization, profitability, dividends, distribution, income and expenditure
patterns, and recommends measures to overcome these challenges.
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Pages:28-30
How to cite this article:
M Lavanya, R Murugalakshmi "A study of customer perception on mutual funds with special reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 9, Issue 6, 2023, Pages 28-30
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