Purpose: This research aims to concentrate on identifying how customers perceive various mobile phone network service providers based on factors influencing them. It's crucial for service providers to comprehend the impact of these variables on customer perception and satisfaction to win customer loyalty.

Theoretical framework: The study provides summary on topics related to brand preference, brand selection, customer satisfaction and mobile networks.

Design/methodology/approach: To achieve this, a survey-based descriptive research design was employed for the study conducted in Bilaspur District, Chhattisgarh.

Findings: It is found that Bharti Airtel is the first choice of mobile network service users of Bilaspur Chhattisgarh as it has been ranked first with a score of 37. It is also found that Reliance Jio is the major competitor of Bharti Airtel and it ranked second with a very narrow difference. It is also found that Vodafone Idea and BSNL stood third and fourth in the ranking and are the least preferred networks among the users of Bilaspur, Chhattisgarh. The findings from this study can assist network providers in understanding and work to improve on the factors responsible for choosing a network service.