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International Journal of
Commerce and Management Research
ARCHIVES
VOL. 10, ISSUE 2 (2024)
The rise of e-commerce: Trends, challenges and opportunities
Authors
V Shunmathy
Abstract

The exchange of money and data to finalize a sale of services using the internet is known as e-commerce. It is sometimes referred to as online or electronic commerce. India's ecommerce market is growing quickly. Undoubtedly, e-commerce is a business opportunity that needs to be investigated in the future. The e-commerce forecast is demonstrating the rapid expansion of industry in our nation. Supported by a growing user base for mobile phone presentations on the internet, Indian e-commerce has experienced remarkable growth in the past several years. India's e-commerce sector is expanding remarkably quickly because of the country's high internet penetration rate and advanced electronic products.

Because the majority of people are unaware of the risks of internet fraud and corruption when transacting, darkness reigns. This is by far the largest obstacle that India's e-commerce sector must overcome. E-commerce is quick and efficient, allowing financial transactions to be completed from anywhere in the globe. Future generations will feel more at ease making purchases solely online. The goal of this study is to assess the trends, challenges and opportunities associated with e-commerce while also describing its current state in India.
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Pages:20-22
How to cite this article:
V Shunmathy "The rise of e-commerce: Trends, challenges and opportunities". International Journal of Commerce and Management Research, Vol 10, Issue 2, 2024, Pages 20-22
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