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VOL. 10, ISSUE 2 (2024)
A Study on consumer’s online and offline shopping experience towards Dmart with special reference on Coimbatore city
Authors
L Liney, V Nithyanantham
Abstract
This study compares how people feel about
shopping at Dmart online versus in- store. We asked shoppers about convenience,
prices, product choices, service quality, and how happy they were overall.
Online shoppers like ease and variety, while in- stores shoppers enjoy the
hands-on experience and personal service. Both groups worry about prices,
product quality and delivery. Understand these differences can help Dmart
improve both online and In-store experience for shoppers.
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Pages:103-105
How to cite this article:
L Liney, V Nithyanantham "A Study on consumer’s online and offline shopping experience towards Dmart with special reference on Coimbatore city". International Journal of Commerce and Management Research, Vol 10, Issue 2, 2024, Pages 103-105
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