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VOL. 10, ISSUE 2 (2024)
A Study on the incidence of brand loyalty among consumers of cereals foods with special reference to Coimbatore city
Authors
N Deepika, K Sasikala
Abstract
A brand loyalty framework was used in classifying the brand loyalty
influences. To a large extent the research concluded that brand loyalty in the
cereal market is similar to that found in bread, coffee and tooth paste. The
cereal products are classified under fast moving consumer goods. The majority
of the cereal products are easy to serve. The study was conducted to determine
factors that influence the consumers to constantly use a particular brand, and
prefer it above other cereals products.
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Pages:72-74
How to cite this article:
N Deepika, K Sasikala "A Study on the incidence of brand loyalty among consumers of cereals foods with special reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 10, Issue 2, 2024, Pages 72-74
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