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VOL. 10, ISSUE 2 (2024)
A study on customer preference towards electric vehicles with special reference to Coimbatore city
Authors
T Kavin, J Swathy
Abstract
This study investigates customers' preferences for electric vehicles
(EVs) in Coimbatore, India. With the increasing focus on sustainable
transportation, understanding consumer preferences is crucial for the
successful adoption of EVs. The research employs a mixed-method approach,
incorporating both quantitative surveys and qualitative interviews. The
quantitative survey assesses factors influencing EV adoption, such as cost,
range, charging infrastructure, and environmental concerns. Meanwhile,
qualitative interviews delve deeper into individual attitudes, perceptions, and
barriers toward EV adoption. Findings reveal significant interest in EVs among
Coimbatore residents, driven primarily by environmental consciousness and
rising fuel costs. However, concerns regarding charging infrastructure, range
anxiety, and initial purchase costs remain notable barriers. The study provides
valuable insights for policymakers, manufacturers, and other stakeholders to
promote EV adoption in Coimbatore city and beyond.
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Pages:82-84
How to cite this article:
T Kavin, J Swathy "A study on customer preference towards electric vehicles with special reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 10, Issue 2, 2024, Pages 82-84
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