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VOL. 10, ISSUE 2 (2024)
Impact of fintech innovations of banking customers with special reference to Coimbatore city
Authors
M Bharathi Kannan, A Sulekha
Abstract
The advent of Financial Technology (Fintech)
has revolutionized the banking landscape, reshaping traditional banking
services and customer experiences. This paper examines the multifaceted impacts
of Fintech innovations on banking customers, encompassing various dimensions
such as accessibility, convenience, cost-effectiveness, and personalized
services. Through a comprehensive review of existing literature and empirical
studies, this research highlights the transformative effects of Fintech on
customer behavior, preferences, and expectations.
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Pages:85-88
How to cite this article:
M Bharathi Kannan, A Sulekha "Impact of fintech innovations of banking customers with special reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 10, Issue 2, 2024, Pages 85-88
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