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VOL. 10, ISSUE 2 (2024)
A study on useage of online payment system for small buyers in Coimbatore city
Authors
Anandand N, K Sasikala
Abstract
This study investigates the usage patterns and adoption factors of
online payment systems among casual buyers in Coimbatore, India. With the rapid
growth of e-commerce, understanding consumer behavior towards online payment
systems is crucial for businesses and policymakers. The research employs a
mixed-method approach, including surveys and interviews, to collect data from a
sample of casual buyers in Coimbatore. The findings reveal key factors
influencing the adoption of online payment systems, such as security concerns,
ease of use, trust in the platform, and awareness of available options.
Additionally, demographic characteristics and past online shopping experiences
play significant roles in shaping consumers' attitudes towards online payment
systems. The study concludes with implications for businesses aiming to enhance
the adoption of online payment systems among casual buyers in Coimbatore,
thereby fostering the growth of e-commerce in the region.
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Pages:89-91
How to cite this article:
Anandand N, K Sasikala "A study on useage of online payment system for small buyers in Coimbatore city". International Journal of Commerce and Management Research, Vol 10, Issue 2, 2024, Pages 89-91
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