ARCHIVES
VOL. 10, ISSUE 2 (2024)
A study on customer perception towards Bata shoes with special reference to Coimbatore city
Authors
Anandhan N, A Suleka
Abstract
Consumer perception is one of the subject that sellers uses to enhance
understanding of consumer. Perception is based on prior attitudes, beliefs,
needs, stimulus factors and situational determinants, individuals distinguish
objects, events, or people in the world about them. Brands are a ways of
differentiating a company’s products and services from those of its
competitors. Retailing in India has grown-up over the past few years, from Mom
& Pop stores, hyper stores, super-stores, discount stores, Cash n carry and
many new formats are still in emerging stage. This study is a genuine attempt
to find out the consumer perception towards Local, National & International
brands in branded shoes category. It also analyses the underlying factors of
these brands and the difference between the consumer perception of Local &
National Brands, National & International Brands and Local and
International Brands.
Download
Pages:126-128
How to cite this article:
Anandhan N, A Suleka "A study on customer perception towards Bata shoes with special reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 10, Issue 2, 2024, Pages 126-128
Download Author Certificate
Please enter the email address corresponding to this article submission to download your certificate.