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VOL. 10, ISSUE 2 (2024)
A study on brand perception towards Dell Laptops among college students with special reference to Coimbatore city
Authors
P M Swathi, K Sasikala
Abstract
DELL computer was founded by Michael Dell in
1984. Dell computer is the one which was used by the customers all around the
world. It was available in all the stores. The more and most of the laptops
work on similar operating system. The Dell company should be stable with all of
the devices. Brand awareness and preferences of the customers should aware by
the company. Dell also focused on advertisement and consumer pattern of Dell
consumers. Dell computer produced the first computer design called-the “Turbo
PC”, and in 1987 Dell corporation began expanding globally. In 1990, Dell sold
its products indirectly through warehouse clubs. Dell declared that it build a
new assembly-plant neat Winston Salem, North Carolina, Dell provides
Information technology and global products and services over wide range of
customers.
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Pages:119-121
How to cite this article:
P M Swathi, K Sasikala "A study on brand perception towards Dell Laptops among college students with special reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 10, Issue 2, 2024, Pages 119-121
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