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VOL. 10, ISSUE 3 (2024)
A study of customer perception and preference for organized retail stores in Jammu city, Jammu and Kashmir
Authors
Prithvi Raj
Abstract
A shopping mall is a collection of retail establishments placed under
the same roof. Malls have continually changed and evolved in terms of
aesthetics and content to attract increasingly affluent and erratic customers.
The primary goal of the survey was to determine the customer perception and
preference for organized retail stores in Jammu. The 200 active respondents who
visited malls were included in the sample. A structured questionnaire was used
to identify six characteristics that influence consumer decisions when choosing
a shopping center. The findings of the study might help retail marketers and
mall owners in recognizing the factors that influence the choices consumers
make to purchase at particular malls. They may establish their strategies for
malls based on these basic principles.
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Pages:75-77
How to cite this article:
Prithvi Raj "A study of customer perception and preference for organized retail stores in Jammu city, Jammu and Kashmir". International Journal of Commerce and Management Research, Vol 10, Issue 3, 2024, Pages 75-77
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