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VOL. 10, ISSUE 5 (2024)
Enhancing the organizational products among consumers through the green marketing
Authors
Dr. Mamta Joshi Lohumi, Subiya Naaz
Abstract
Green marketing plays a significant part to promote and reinforce the
idea of environmental protection and sustainable development both in the minds
of the customer and the firms. Many global players in diverse businesses are
now successfully implementing green marketing practices, Green Marketing has
emerged, which aims at marketing sustainable and socially-responsible products
and services. Now is the era of recyclable, non-toxic and environment-friendly
goods. This paper is an attempt to discuss the role and future aspects of Green
marketing which has become the new mantra for marketers to satisfy the needs of
consumers and earn better profits.
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Pages:44-45
How to cite this article:
Dr. Mamta Joshi Lohumi, Subiya Naaz "Enhancing the organizational products among consumers through the green marketing". International Journal of Commerce and Management Research, Vol 10, Issue 5, 2024, Pages 44-45
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