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VOL. 10, ISSUE 5 (2024)
An effective return and refund policies and customer trust – A case study in e-commerce industry
Authors
P Haritha
Abstract
The e-commerce business is fast growing
industry in India which vast consumer base and geographical spread. However,
consumers trust is one of the major determinants for growth of the industry.
The return and refund policy of them protect the consumers against defect,
damaged and fake products. The presents emphasized the relationship between
return and refund policy of the e-commerce platforms and customer trust by
taking 150 consumers selected through convenient sampling technique in
Kamareddy district of Telangana state. The study applied reliability test,
frequency tables and chi-square test. The hypothesis result supported that
there is effective return and refund policy of e-commerce platforms
significantly build customer trust. Therefore, the study concludes that
e-commerce platforms should focus formulation of effective return and refund
policies for build strong customer trust, perception and satisfaction.
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Pages:54-57
How to cite this article:
P Haritha "An effective return and refund policies and customer trust – A case study in e-commerce industry". International Journal of Commerce and Management Research, Vol 10, Issue 5, 2024, Pages 54-57
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