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International Journal of
Commerce and Management Research
ARCHIVES
VOL. 10, ISSUE 6 (2024)
Assessing the impact of digital technology on customer satisfaction in the Insurance Industry of Ghana
Authors
Kennedy Frimpong
Abstract
The study investigates the effects of digital technology on customers’ satisfaction in the Ghanaian insurance industry. Correlation design was used to investigate the relationship between the independent variables ICT and customer service and the dependent variable customer satisfaction. Questionnaire was administered conveniently to 220 customers of insurance firms in Ghana, and data analysis carried out using SPSS version 21. The study revealed a significant relationship between ICT and customer satisfaction in the insurance industry of Ghana. Also, the study found a positive relationship between customer service and customer satisfaction in the. Insurance industry of Ghana Practical implication for service managers and suggestions for future studies are presented.
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Pages:7-13
How to cite this article:
Kennedy Frimpong "Assessing the impact of digital technology on customer satisfaction in the Insurance Industry of Ghana". International Journal of Commerce and Management Research, Vol 10, Issue 6, 2024, Pages 7-13
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