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VOL. 11, ISSUE 1 (2025)
A study on consumers behaviour towards green products with reference to Mayiladuthurai town
Authors
Dr. C Balaji
Abstract
Green technology is potentially important
concept which plays a role to achieve the global sustainable development. Today
the world needs a new serious innovation, which would lead for a better
environment. The basic objective of the study is to realize the requirement of
innovative green products for today’s global market and also try to identify
the negative impact of non-green products. For the purpose of the study, a
particular Town (Mayiladuthurai town– Tamil Nadu State) has been selected,
collected required data from various available resources, analysed with
suitable statistical methods and identified facts. The study reveals that the so-called
green products or organic products has more positive impact to the mankind’s
and helps to eradicate certain issues pertaining to green Products. It helps
for the sustainable development.
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Pages:10-12
How to cite this article:
Dr. C Balaji "A study on consumers behaviour towards green products with reference to Mayiladuthurai town". International Journal of Commerce and Management Research, Vol 11, Issue 1, 2025, Pages 10-12
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