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VOL. 11, ISSUE 1 (2025)
Challenges faced by women entrepreneurs and the intervening role of going digital
Authors
Antony Davis Mannummel, Dr. V Bastin Jerome
Abstract
The rise of digital technologies has opened up
new avenues for entrepreneurs to reach wider audiences and grow their
businesses. However, for women entrepreneurs, this journey can be fraught with
challenges. One of the biggest challenges women entrepreneurs face when going
digital is a lack of access to resources and funding. Women entrepreneurs often
face systemic barriers to accessing capital, making it difficult to invest in
the technology and marketing required for digital growth. Additionally, women
may meet bias when seeking investment or partnerships, further limiting their
growth opportunities. Another challenge is the digital gender divide, where
women are less likely to have access to the technology and infrastructure
needed to run a successful digital business. This can include limited access to
high-speed internet, limited digital literacy, and a lack of technical support.
Finally, women entrepreneurs may face cultural and social barriers when going
digital. For example, gender stereotypes and cultural expectations may limit
women's ability to network, collaborate, and build relationships online. This can
be particularly challenging for women entrepreneurs who rely on these
connections to grow their businesses. Overall, while digital technologies offer
many opportunities for women entrepreneurs, they also bring new challenges.
Addressing these challenges will require a concerted effort to increase access
to resources, reduce bias and cultural barriers, and bridge the digital gender
divide.
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Pages:30-35
How to cite this article:
Antony Davis Mannummel, Dr. V Bastin Jerome "Challenges faced by women entrepreneurs and the intervening role of going digital". International Journal of Commerce and Management Research, Vol 11, Issue 1, 2025, Pages 30-35
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