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VOL. 11, ISSUE 11 (2025)
Investors’ perception on fundamental factors and it’s effect on share price Behavior- A case study in Anantapuramu district
Authors
C Nirmala Devi, Dr. K Maddileti
Abstract
Investor’s participation in stock market has
shown gradually rise in India in recent past particularly after covid period
due to down trend in interest rates on fixed deposits, post office savings, and
not much availability of social security government schemes and available and
accessibility of digital trading platforms in India. This led investors
participation crossed 100 million in 2024. The rise in participation without
adequate awareness on fundamental of stock market causes early exit with huge losses
which creates negative opinion on stock markets. Thus, present study examines
perception of investors on fundamental factors and its impact on share price.
The study included sample size of 350 investors selected by simple random
sampling technique from entire Anantapuram district. The study found that majority
of the investors have high awareness on the global economic factors, company
marketing factors, industrial factors but poor knowledge on company financial
factors and their impact on share price behavior. This is particularly observed
among young investors and non-financial back ground investors. The hypothesis
suggest difference in between and within group’s investor’s perception on
fundamental factors and its impact share price behaviour in Anantapur District.
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Pages:59-63
How to cite this article:
C Nirmala Devi, Dr. K Maddileti "Investors’ perception on fundamental factors and it’s effect on share price Behavior- A case study in Anantapuramu district ". International Journal of Commerce and Management Research, Vol 11, Issue 11, 2025, Pages 59-63
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