ARCHIVES
VOL. 11, ISSUE 3 (2025)
The future of metaverse marketing: Opportunities and challenges
Authors
Yashovadhan Raizada, Sakshi Sharma
Abstract
Meta-verse is now going to redefine the frontiers of digital marketing.
Thus, bringing in a paradigm shift which promises an unprecedented number of
opportunities in consumer engagements, all new experiences and new age revenue
models. We deep dive in the transformative potential with meta-verse marketing
with scrutiny on the pathway within which enterprises have to harness virtual
realm for deepening customer connection. Our inquiry has the insights of
contemporary and works of scholar, real-world as well as the industry experts
and the seasoned perspective from thought leaders with a proper examination of
technological underpinning, ethical dilemmas and strategic motives forming the
meta-verses’ integration within the marketing practices now. We illuminate
critical hurdles accompanying the said evolution; issues like accessibility,
sanctity while using this data and its privacy issues arising and the problems
with the legal structure and complexity of measuring the performances within
this digital domain per say. This analysis underscore necessity with agile
marketing frameworks, steadfast adherences of regulatory mandates, cultivations
of consumers’ confidences for this meta-verse ecosystems and other such issues.
Advancing these collective understandings of digital marketing and there in
their next and subsequent horizon. This work hopes to deliver some sort of
actionable guidance with those firms which are trying to venture into a dynamic
and the uncharted terrain, into the meta-verse, whilst ensuring that they
thrive amidst its boundless and abundant possibilities.
Download
Pages:1-6
How to cite this article:
Yashovadhan Raizada, Sakshi Sharma "The future of metaverse marketing: Opportunities and challenges". International Journal of Commerce and Management Research, Vol 11, Issue 3, 2025, Pages 1-6
Download Author Certificate
Please enter the email address corresponding to this article submission to download your certificate.