Over-the-Top (OTT) platforms have revolutionized the entertainment industry, significantly influencing the youth. The platforms like Netflix, Hotstar, Prime Vedio, Sony Live etc. have completely replaced the traditional television by providing content as per demand. The existence of these platforms have somehow changed our lifestyle choices and cultural perceptions. With the use of OTT platforms we are able to enjoy diversity in entertainment as it provides exposure to regional as well as global content. OTT platforms somehow also provides career opportunities in various sectors such as digital marketing, content creation, film making and many more. Concerns have arisen regarding issues such as compulsive viewing habit mental health challenges, and the impact of violent or sensitive content.